Emotional marketing the key to winning customer hearts this valentine’s…

We all know how successful advertising campaigns like John Lewis’s ‘Monty the Penguin’ were last Christmas. They focus on emotional attachment with the consumer and are fronting a new trend of ‘emotional marketing’.   Emotional marketing is a term used within the marketing communication that refers to the practice of building business brands that appeal directly to a […]

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Interpreting laws for direct marketing and how they impact your business

Is your business aware how the Information Commissioner’s Office (ICO) interprets rules concerning obtaining consumer consent for marketing and the new guideline issued by the DMA? If not, this is worth a read…… The DMA has issued the guidelines following six months of discussions with the Information Commissioner’s Office (ICO) – which enforces the Data Protection Act […]

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Google has a ‘Pigeon’ for Maps….

A few days ago Google rolled out the unnamed local search update which is considered to be one of their largest changes for many years. It’s been dubbed ‘Pigeon’ by leading industry figures within search and is a logical follow-on from the Google Hummingbird update not so long ago. So, what do marketers need to know […]

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How to gain more retweets with science!

Here at Blade we feel that Twitter is one giant popularity contest and being new to the West Country area trying to build our popularity as a newcomer can be hard. Every tweeter, whether an individual or business, is fighting to create the largest influence and gain followers, as well as a share of voice […]

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