Interpreting laws for direct marketing and how they impact your business

Is your business aware how the Information Commissioner’s Office (ICO) interprets rules concerning obtaining consumer consent for marketing and the new guideline issued by the DMA? If not, this is worth a read…… The DMA has issued the guidelines following six months of discussions with the Information Commissioner’s Office (ICO) – which enforces the Data Protection Act […]

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Google has a ‘Pigeon’ for Maps….

A few days ago Google rolled out the unnamed local search update which is considered to be one of their largest changes for many years. It’s been dubbed ‘Pigeon’ by leading industry figures within search and is a logical follow-on from the Google Hummingbird update not so long ago. So, what do marketers need to know […]

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H2H Marketing and What it Means for Your Brand

H2H is an emerging concept that seems to be taking the world by storm, simultaneously questioning the long-accepted differences between B2B and B2C communications. Although at surface level the differences between the B2B and B2C buying journeys seem irreconcilable, what many marketers are beginning to acknowledge now is the shared nexus between these two spheres – […]

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The Rural Reach Simple 7!

The challenge of rural marketing is different from that of marketing to urban consumers. Here Blade Creative outlines 7 simple considerations that an owner or marketer of a rural business should consider: Intra community influences are relatively more important than inter-community ones. Being geographically scattered, rural communities are relatively detached from the mainstream population. But […]

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