Here at Blade we feel that Twitter is one giant popularity contest and being new to the West Country area trying to build our popularity as a newcomer can be hard.
Every tweeter, whether an individual or business, is fighting to create the largest influence and gain followers, as well as a share of voice bigger than a competitors.
But recently when researching we found a scientific method for getting more retweets. Cornell University collaborated with a research scientist at Google to identify how to create socially popular tweets.
They looked at users tweeting the exact same information, worded ever so slightly differently, only a few hours apart. The assumption was made that they retweeted the same information again due to being unsatisfied with the level of engagement the first time round.
The academics found that out of 1.77m tweets studied 11,404 were virtually identical in terms of content and subject matter, the only difference being the use of words.
So to cut a long story short they suggested the following scientifically proven best practices that can help make you stand out from the crowd and gain more retweets.
1. Ask tweeters to share
Tweets containing the words ‘retweet’ and ‘RT’ gained significantly more engagement than those that didn’t, furthermore those containing ‘spread’ and ‘please’ also saw a noticeable improvement.
2. Inform your followers
Controversially longer tweets had a higher level of engagement than shorter tweets, presumably because they contained more information.
3. Mimic headlines
Tweets which took on the format of news headlines resulted in a higher level of engagement, by their nature they’re attention grabbing and informative.
4. Be emotive/have an opinion
Using words which promote an emotional response increased the number of retweets.
5. Be yourself!
Distinctive messages do attract attention, but messages that conform to expectations are usually more easily accepted and, therefore, more easily shared. It’s important to strike a balance between using general language conventions of twitter and your own personal style.