H2H Marketing and What it Means for Your Brand

H2H is an emerging concept that seems to be taking the world by storm, simultaneously questioning the long-accepted differences between B2B and B2C communications. Although at surface level the differences between the B2B and B2C buying journeys seem irreconcilable, what many marketers are beginning to acknowledge now is the shared nexus between these two spheres – […]

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The Rural Reach Simple 7!

The challenge of rural marketing is different from that of marketing to urban consumers. Here Blade Creative outlines 7 simple considerations that an owner or marketer of a rural business should consider: Intra community influences are relatively more important than inter-community ones. Being geographically scattered, rural communities are relatively detached from the mainstream population. But […]

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