Blade Creative are here to help you prepare for success in an ever changing rural business landscape, below are our 7 chosen marketing trends we believe you and your business should look out for and plan around in 2015.
1. Consumers are the new influencers.
In 2014, the marketing landscape favored the companies and brands with the best content and marketing relinquished power to the storyteller and as a result, brands began acting more as publishers than actual companies. In 2015, the marketing landscape will once again take a dramatic shift: this time towards transparency. The consumer will become the new master, possessing the power and influence once granted to the storyteller.
2. Simple is the new smart.
Vertical silos – by geography, product or function – are so 2014. The endless arrangement of new vertical silos notorious to modern marketing companies is far too complex to succeed in 2015. Forward thinking marketers will bust down any and all vertical silos hindering their ability to work more closely with free-flowing ideas. The future of marketing is holistic. It requires an overarching view of your value propositions integrating messages and insights across business units, geographies and functional groups. To put it simply: simple is the new smart in 2015.
3. The marketing technologist is born.
There’s a difference between digital marketing and marketing in a digital world. In 2015, companies will succeed by adopting the latter – and who better to lead the way than the marketing technologist? The marketing technologist combines the DNA of a digital marketer and the technology acumen of a disruptive innovator. As integrated teams develop and apply marketing strategies the world has never seen before, the marketing technologist will integrate seamlessly with those teams and play a vital role.
4. Agile marketing breeds success.
What is agility marketing? It’s optimizing your campaigns for the elusive consumer with short-term thinking: the end product spawned by the rise of social media. It’s no secret that social media created a dramatic shift in campaign metrics. Today, marketers measure performance by the number of Facebook likes, Twitter Tweets, Google +1s and other immediate metrics. As big data climbs in 2015, so will faster adaption, shorter lead times and always-on, real-time marketing. The new focal point for marketing winners will be what happens over the next hour or so – not in the next month or quarter.
5. Marketing agencies rise to the occasion.
Creativity is the new currency of effective media placement. The strict and narrow media-facing recommendations of the past will give way to new consumer-facing campaigns. Strategically placed at the meeting point between technology and the consumer, more marketing agencies in 2015 will partner with clients than ever before. The intersection of big data and technology will push old school print and design only agencies aside, making room for the more modern maths-driven and technology driven digital agencies.
6. Personal campaigns surpass large global campaigns.
Technology has connected the world more than ever before. Today, personalization is transforming the way marketers approach global brands. As marketing becomes more regionalized, localized and individualized, companies will decentralize their structures in 2015. Personalization was once a marketing trend. As 2014 comes to an end, the now marketing tsunami will be here to stay, surpassing global campaigns across the board.
7. Internal communications top the priority list.
The lines between internal communications and marketing will continue to blur in 2015. Soon recognized as an important marketing asset, brands will transform internal communications into brand ambassadors on par with the overall vision and strategy for the company. Simply knowing the brand will fall by the wayside. Employees and vendors in 2015 will learn to understand and live the brand, opening the doors to exciting new challenges and marketing opportunities.
Contact Blade Creative today to see how we can help your business succeed in 2015…and beyond.